GAMUT: Idealliance Printing & Packaging Podcast

A global technical podcast featuring guests from around the world, GAMUT is focused on bringing the industry highly informative, technical leading practices and initiatives on: brand management, measurable supply chain management programs, global print standards, design intent, measurement and evaluation, communicating across a global supply chain, proof-to-print alignment, workflow and process control standardization, color management and control, design thinking, hardware-instruments-tools and software advancing the industry, leading industry technical initiatives and stories of transformation from extraordinary minds within the print and packaging supply chain. Idealliance is a global non-profit think tank with 12 strategically located offices around the world, the largest certifying body in the world for industry competencies, systems, materials, and facilities and one of the world’s leading contributor to ISO standards, as a Liaison “A” to the International Organization for Standardization.

All Episodes

GAMUT: Idealliance Printing & Packaging Podcast

57: Realistic and Objective Expectations for Buyer and Brand Color Acceptance

March 31, 2020 • Idealliance • Season 1 • Episode 57

David Hunter, the co-founder and principal at ChromaChecker discusses a critical and often overlooked metric used to predict and quantify print buyers' expectations for color. David has pioneered a process that quantifies a person's expectation of color match acceptance and carries it through the complete manufacturing workflow, ensuring success for manufacturers and their customers.

David was one of Apple Computers' first three ColorSync Profilers. He is also one of the early G7 Experts, and one of just a few authorized G7 Expert trainers in the world. He currently is one of five North American members of the International CIE Committee (TC 8-16), joining those at Idealliance (with CEO Tim Baechle), studying how humans perceive common color appearance.

---

GAMUT is produced and published by Idealliance - become a member today and join us in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

This episode of the GAMUT Printing & Packaging podcast is brought you by Heidelberg.

Support the show