GAMUT: Idealliance Printing & Packaging Podcast

30: "Inside The Brand" With Walgreens Boots Alliance

September 10, 2019 Idealliance Season 1 Episode 30
GAMUT: Idealliance Printing & Packaging Podcast
30: "Inside The Brand" With Walgreens Boots Alliance
Show Notes

Walgreens Boots Alliance is the world's largest pharmacy and retail health destination, employing more than 415,000 people in 25 countries around the globe. Andrew Horn, Lead Packaging Scientist, shares this incredible brand's story from their side of the consumer goods packaging industry, walking through how design-to-print processes ensure efficiency and keep WBA on the cutting edge using innovative solutions like Extended Color Gamut (ECG) printing and consumer behavior analytics software.

Guest: Andrew Horn, Lead Packaging Scientist, Walgreens Boots Alliance.

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